In this lesson I am going to show you how to populate your page with content. It is important that before you start trying to get people to like your page it must have some content in it. No one would like to click the like button on a page that do not have any content at all. It would be good if you have prepared your own content to be posted on your page. If you have an existing website then it would be good to use some of its contents on the Facebook page. But in this lesson let us see how we can populate our page even if we do not have a website or our own content.
Before you can start getting lots of real likes, your page must look very active and people should see that they will benefit from liking your page. What does it mean? It means that we need to fill your Fan page with good content. No one would like a page that look like this one, a page that is bare, devoid of content. Good content is free to get from the web. All we need to do is collect some content from different sources that are related to our niche. The content must be a mix of articles, videos, and images. The content you put in your page must be fun to see.
I have started many facebook pages this way. Starting without any content of my own. I just borrowed other people’s content. The owner of the content would be happy if you share their content on your page, it would bring traffic to their page. Later, as the number of likes grow in your page and people start to get active in the page you can start putting in your own content. Then later you can start subtly mixing in the content you share articles about products that you promote. Of course the products that we will promote on this page are related to DIY stuff. The page will also be good at driving traffic to a site that is monetized by Adsense or the like.
I have collected some links to relevant articles, some good images, and some videos to use in populating our new page. I am going to post this image I found through Google. We upload it to our page and write a little comment to help make it look natural. This image speaks a hundred words, we really do not need to explain it, a good DIY person will immediately see what it says. Of course, it is not only images that we need to put in our page, we should have variety. So we will post an article. The owner of this article would be happy that we share it on our page. I just went to Youtube and searched for some good looking DIY videos. I guess this one looks good enough to be shared on our page. For the sake of populating our page. Then we share another DIY article, another good one. So I guess that by now you know the drift. After creating our page we need to populate it with content relevant to what our page is all about. It is good if we have our own content to share, but since most of those who are just starting out start with nothing, borrowing other people’s content will do at this time. It is a win win situation, we get free content for our page to start rolling by borrowing other people’s content and the owners of the contents get free traffic from our page. Just remember that variety is important. We need a mix of articles, videos, and images. There are different kinds of people on the web, some like reading, some can understand things better by watching videos; others just like quick pictures that tell thousands of words. We must get the attention of all these kinds of audiences and one way of doing it is providing the type of content that they like consuming. Of course you can not keep on doing this, sharing other people’s content on your page. As your page grows with fans you should slowly put in your own content, content that will bring you money. We will have more on how to monetize your own content in the next few lessons. What is important now is that you understand that the manner in which you share contents now should make your sharing of your own “monetized” content in the future less detectable.
The fans of your page should not know that you are trying to earn money out of them. When people become aware that you are trying to sell them something, it will be twice as hard to make them buy. So, as much as possible, when you start sharing your own content, it must look as if you are still sharing other people’s contents like usual, and the links in the articles you share that lead to offer pages are just innocent inclusions. But it is another story when you start out as someone who is selling something; when right in the beginning you make it clear that you are there to sell stuff that they need. The mind set of fans would also be different, they would be set to buy after they liked your page because they knew from the beginning that you are a seller. But the downside of coming out as a seller from the beginning is that very few people would like your page. You can only get many likes coming out as a seller if you are a known brand. So, the best option for a virtually unknown person to make money out of his Facebook page is to start by providing purely good content at first, building the fans’ trust. Later on, when there are enough likes on the page, he can slowly put in his monetized content. It could be articles from his own website that display CPC banners or it could be a cleverly crafted landing page that sells a product related to the niche of the Facebook page. What is shown in this video is just a little bit of what populating your new page means. This should be done in the span of three to seven days before you start actively getting likes from the Facebookers. When I say “actively getting likes” I am actually talking about the core of this whole course. I am talking about the different methods of getting thousands of real targetted likes. And this process of populating our new facebook page is part of the preparation for the next bigger steps. Post at least ten good contents everyday for a week and you will see the kind of transformation that your page will have. It will look like an old page that has been there for quite some time. With a page that looks old it would be easier to get people to like it. When people could not see where the first post in the page is, after they scrolled down for a few seconds, they will have the impression that the page has been in existence for a while and trust it enough to click the like button.
Those who are smart enough to see that the page is new, because it doesn’t have likes, will think twice before clicking the like button. What will make them click the like button despite the fact that they see that the page is new? The answer is good content. So be sure to choose the content you borrow from other people, be sure that they are interesting and worth trusting. So choose the content you share wisely, be sure to remember to have variety, that is having a mix of videos, articles, and images. I have started many facebook pages this way. Starting without any content of my own. I just borrowed other people’s content. I hope that by now you have a clear picture of what it takes to populate your brand new Facebook page with content when you do not have your own to start with. Now, the preparation of our page is almost done, if we scroll down we can see that this no loner looks bare like earlier. It would look far better if we do the populating in the span of one whole week, we post a few contents each day, the dates on the posts would matter to some of the more experienced Facebook users. If they see that all the posts on the page were posted on the same day they will see that the page is new. But if they see different dates of posting they will trust the page more. Now we are done with this lesson. I hope you now have a good knowledge about populating your new page with content. We can now move on to the next lesson.
We have just posted the last borrowed article for now, let us post the last image and then we proceed to the next lesson. There, it is done, it looks good.